I have to confess.

Inspite of all the cribbing in my earlier posts about how rentals is not exactly a great market and how the market signals aren’t great, I have been hooked onto the idea of Tapprs (mind you, not to the idea of rentals).

The reason is, I feel Tapprs could be woven into a nice brand if done well. Not necessarily rentals, could be anything else too. I have stuck my neck out on Tapprs. I can’t explain why. Perhaps, its because it’s your baby, even if its ill-conceived. Or perhaps, I feel that it needs to be given more time and patience.

I have put all my tech ideas on hold to give Tapprs some concentrated effort in the coming 1-2 months.

Whatever, I am here now. Looking at re-branding Tapprs. I don’t want Tapprs to be identified as a rental place and would love to create a brand out of it.

I want Tapprs to be attributed with a few characteristics. And that means change from the ground up.

I’ve tried to work things out towards that effect. So here goes.

Brand positioning:

The Why!

I thought about why Tapprs should exist. What should be the motivational factor for Tapprs (money motivates, but really, it is the end result of your work).

No, that answer is NOT about photography or travel!

If you woke me up in the middle of the night and asked what does Tapprs do, I would love to say it exists

1. to help people realize that ‘Life is beautiful’.
2. to help people experience the cheerfulness and happiness filled in this world.

Yes. It is a heavy statement to make. And Tapprs is a rental place today. Where the heck in the world does the above get done?

Well, Tapprs will change. And will align itself with these key characteristics:

1. cheerfulness
2. happiness (Tappiness? How Tappy are you today? ;-) )
3. explorative, curious & inquisitive
4. accepting failures as corrective feedback mindset
5. ?

The How!

Well. The how has to align with the why.

And that how is

1. by helping people visualize the world better (and hence photograph better?).
2. by helping people see the beauty that is aplenty (by travelling better ?).
3. by helping them experience the joys of life better.
4. ?

Clearly, Travel & Photography are just means to meet our reason of existence. To make people realize that ‘Life is beautiful’.

Tomorrow, it could expand to areas outside Travel & Photography. Or maybe, Tapprs may even exit Travel & Photography if it doesn’t meet the ultimate goal.

Any change in future will be with the idea of serving the purpose of its existence.

The What!

What is pretty simple to answer once your Why and How are defined. Tapprs may or may not do things listed below and may do things not listed below. Just to give you an indication, here’s a list.

1. Rent Travel & Photography equipment to people.
2. Sell gear (cameras, lenses, backpacks, fishing rods, tours, etc) to people.
3. Organize workshops / tours (well, I am currently not too happy with the clutter in this space. But mentioning it here as it is a space Tapprs can potentially be in.)
4. Tie up with wonderful home stays and quality guides.
5. Figure out other areas that help people ‘live life’ and experience ‘beauty’.
6. Promote beauty and its art forms (photography, theatre, music, movies, etc).
7. ?

Feeback please:

The above is just a worksheet as of now. It’s a work in progress. Your feedback will help iron out wrinkles.  Please do leave a comment!